Archive for December 2010
Build your brand With Consumer Publications For Less
In the outdoor living industry, research was done in conjunction with HGTV that found that 70% of consumers utilize magazines as a resource when planning a "Home Resort." Building your outdoor living brand utilizing consumer publications works. Consumer publications provide positive exposure for the brand as well as pull through for the retailers carrying the brand. Laurie Rudd Public Relations and Marketing can locate unbelievable remnant opportunities with publications nationwide to help your brand building efforts. For more information: laurieruddpr@suddenlink.net
2011 Collections from The Rug Market America to Debut in Atlanta and Las Vegas in January
When the markets open in January in Atlanta and Las Vegas, The Rug Market America will debut multiple collections encompassing contemporary and trendy to elegant with never-before seen rug "bling."
"Our design team has worked to present a depth of designs based upon inspiration found in a multitude of venues," said Mike Shabtai, owner, The Rug Market America, manufacturer of multi-category interior and exterior designer rugs."With the 2011 collections, our range encompasses innovative concepts as well as a variety of design styles and price points. There is something for everyone."
Of the newest introductions is the Expressions Collection inspired by all things trendy, hip and sophisticated. Images from the streets and scenes of retro London to the cafes and towers of historic Paris have been captured in this collection of synthetic fiber rugs perfect for homeowners or contract applications. These rugs, providing expressions of inner sophistication, are from the popular Ecconox line that offers designer looks at an attractive price point.
Textural enhancements will highlight several new introductions from The Rug Market America for 2011. In the Sonoma Collection, a line of interior rugs is designed of durable high quality sisal with canvas borders accented by decorative nail heads. "The designers were looking to create a wow factor with this never before seen embellishment," said Shabtai. "The neutral colorations of this group are offset by unique hardware elements."
The entire selection of new introductions from The Rug Market America design team will be on display in Atlanta at Suite 12-C-1, America's Mart and in Las Vegas at Suite B-306, World Market Center. The America's Mart appearance will be the first for Shabtai's company after a five year absence. "We felt that not only the primary focus of this market and our new showroom location was a fit for the fashion-forward designs we are introducing," said Shabtai. The company, which has previously exhibited on the rug floor, will now join the lifestyle-oriented home decor area of America's Mart. For 2011, The Rug Market America also will be an exhibitor at shows in Los Angeles, Dallas, Chicago and High Point.
For more information about The Rug Market America and its lines of interior and exterior rugs, contact: info@therugmarket.com or visit www.therugmarket.com.
Outdoor Living Product Sales Stats for the Nation's Big Box Retailers Presented by Pride Family Brands
The impact of the recession is presented in a survey's sales figures for the nation's top five mass retailers, in the outdoor living segment, as sponsored by casual furniture designer and manufacturer, Pride Family Brands.
In November 2010, the annual research results on the sales of outdoor living products sold through "Big Box" retailers will be published in Casual Living magazine, trade publication to the outdoor leisure marketplace. Thanks in part to its sponsor, Pride Family Brands, the survey illustrates the top five big box or mass retailers with regard to ranking 2009 sales for outdoor living products. Included in the statistics were sales of dining sets, lounge pieces, umbrellas, outdoor tables, bars, bistro sets, hammocks, swings, gliders and outdoor storage. The survey did not include sales of grills, outdoor lighting or outdoor accessories.
"As an industry, we are fortunate to have quality research available to bring awareness of the scope of our casual furnishings segment," said Jamie Lowsky, CEO, Pride Family Brands. "As its sponsor, we recognize the importance and acknowledge the valuable insight it provides in relation to our positioning within the consumer buying trends." Under the supervision of Dana French, Director of Research for Casual Living, the survey utilized independent market research estimates except in the case of publically held entities. The five retailers captured within the research included Wal-Mart, Lowe's, The Home Depot, Kmart and Target.
Across the entire field of Big Box retailers, the research revealed a decline in sales numbers for the survey period of calendar year 2009. Despite the slip, impressive numbers were garnered by the number one retailer, Wal-Mart, Bentonville, Ark. With sales in the outdoor segment of 1.8 billion, Wal-Mart held a large margin over the number two retailer, Lowe's, Mooresville, N.C. with outdoor sales of 410 million. At 400 million in sales, The Home Depot, Atlanta, Ga. held the number three spot. Ranked fourth for the second year was Kmart, Hoffman Estates, Ill., at 320 million and in the fifth position was Minneapolis, Minn.'s Target at 185 million.
For all, the category of outdoor living continues to receive heightened emphasis even despite the downturn caused by the effects of the recession. For the leader, Wal-Mart, outdoor living furnishings continue to be sold across its total 3,550 stores.
Each year, Casual Living and its partners embark on numerous surveys covering a variety of topics critical to the industry. Topics range from consumer buying trends to specific item sales numbers or retail venue profiles. Pride Family Brands has partnered with the trade publication in sponsorship of the research for the last two years. "I would like to thank Pride for continuing to bring timely information to the casual and outdoor industry," said French. "Part of Casual Living magazine's mission is to provide industry data for readers to better run their businesses. We believe this is even more important in today's uncertain economy and appreciate Pride's on-going partnership with us in doing just that."
For more information about Pride Family Brands and their lines of casual furniture visit pridefamilybrands.com or contact 954-735-9800.
Pride Family Brands Announces Expansion of Ft. Lauderdale Casual Furniture Showroom
Retailers of Pride Family Brands' Castelle and SummerWinds casual furniture lines will soon be able to view products in an expanded 10,000+ square foot showroom at the company'sFt. Lauderdale, FL headquarters.
Pride Family Brands, manufacturer of high quality aluminum casual furniture, announces the expansion of the company's display showroom located within their headquarters in Ft. Lauderdale, FL. The showroom, which will be completed in January of 2011, will have undergone a complete renovation resulting in the addition of 5,000 square feet of display space bringing the total square footage to 10,000+.
"The previous showroom provided a limited viewing of select products," said Jamie Lowsky, CEO of Pride Family Brands. "With this expansion, we now will be able to provide retailers with a place to examine up close our latest designs from both our Castelle and Summer Winds lines."
Multiple collections in complete vignettes will be placed throughout the showroom that will be open effective January 2011. "Our dealers and reps will have the opportunity to introduce or finalize product selections within the new space," said Rory Rehmert, Vice President, Sales and Marketing for Pride Family Brands. "After mid-June, our focus will move to our 11,000 square foot showroom in the Merchandise Mart in Chicago which will be outfitted with our new introductions for the upcoming markets."
With the expansion of the south Florida showroom, Pride Family Brands also will be able to offer specialty retailers year-round opportunities to view merchandising ideas, layouts, and options.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.
Pride Family Brands, manufacturer of high quality aluminum casual furniture, announces the expansion of the company's display showroom located within their headquarters in Ft. Lauderdale, FL. The showroom, which will be completed in January of 2011, will have undergone a complete renovation resulting in the addition of 5,000 square feet of display space bringing the total square footage to 10,000+.
"The previous showroom provided a limited viewing of select products," said Jamie Lowsky, CEO of Pride Family Brands. "With this expansion, we now will be able to provide retailers with a place to examine up close our latest designs from both our Castelle and Summer Winds lines."
Multiple collections in complete vignettes will be placed throughout the showroom that will be open effective January 2011. "Our dealers and reps will have the opportunity to introduce or finalize product selections within the new space," said Rory Rehmert, Vice President, Sales and Marketing for Pride Family Brands. "After mid-June, our focus will move to our 11,000 square foot showroom in the Merchandise Mart in Chicago which will be outfitted with our new introductions for the upcoming markets."
With the expansion of the south Florida showroom, Pride Family Brands also will be able to offer specialty retailers year-round opportunities to view merchandising ideas, layouts, and options.
