Archive for September 2011

Opportunity to Promote Outdoor Entertainment or Eco-Outdoor Products! Deadline Monday!

Coming in November: Call for new products
Casual Living is seeking photos and caption information to be considered for inclusion in our November issue.
You are invited to submit high-resolution photos by Monday, Oct. 3, if your company:
+ Will exhibit at the International Pool/Spa/Patio Expo in Las Vegas
+ Manufactures product for outdoor entertaining
+ Manufactures outdoor furnishings that are "green" or eco-friendly
Along with each photo, please include a 20-30 word product description, your company's name and contact information. Forms are available here: http://www.researchtodayonline.com/data/CLInviteNov11.htm. They can also be accessed by clicking on the Edit Invites tab on our website.
There is no charge, but please follow these important guidelines. We need high-quality digital images for publication. Digital images must have a resolution of 300 dpi or higher, be at least 3x4 inches in size and saved in .jpg or .tif format.
Send images and descriptions to the editorial staff at cledit@casualliving.com. CD submissions also can be mailed to Casual Living at 7025 Albert Pick Rd., Suite 200, Greensboro, NC 27409.

Pride Family Brands Awarded Manufacturing Leadership Award for Luxury Cast Aluminum Products for 2011 by Casual Furnishings Industry


At the 2011 International Casual Furniture and Accessories Market, Pride Family Brands, designer and manufacturer of luxury cast aluminum furniture, was awarded the Manufacturing Leadership Award for the Luxury Cast Aluminum Category.  As a result of voting by the retail membership of the International Casual Furnishings Association, Pride Family Brands was recognized for excellence in design, quality of manufactured goods, merchandising, customer service, ethics/trade relations and communications.  The distinguished award was conferred on members of Pride Family Brands' management by the Association's Executive Director, Joe Logan at a ceremony held at the Chicago Institute of Art. 


Designed to acknowledge excellence in manufacturing within the casual industry, The Manufacturing Leadership Award is based on criteria encompassing the entire association between the manufacturer and the retailers.



"We are honored to have received this prestigious award," said Steve Lowsky, President of Pride Family Brands, designer and manufacturer of luxury cast aluminum casual furniture. "Our entire organization was instrumental in our obtaining this award. Each and every department's commitment to superior designs, manufacturing, and service resulted in our being acknowledged in this way."  



The award was on display within Pride Family Brands' showroom during the Casual Furniture Market. For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact

954-735-9800.     

The Rug Market America Debuts Expanded Catalog In Time for High Point Market Promotion


The Rug Market America announces the launch of its latest full product catalog in time for the 2011 Fall High Point Furniture Market.  The catalog, with over 150 pages, boasts images of the company's extensive designer rug line including over 500 patterns from eight collection types.   The catalog launch is in association with The Rug Market America's celebration of its 26th anniversary year.



"Our marketing team has worked to present each and every design within our lines in not only the most advantageous light; but also to meet consumer lifestyle choices," said Mike Shabtai, owner, The Rug Market America, manufacturer of multi-category interior and exterior designer rugs."With the 2011-2012 catalog, the full scope of our collections is available in a quality presentation that is designed to be well received and utilized by our sales representatives, designers, retail partners and consumers alike."



Page layouts within the catalog include groupings in color-ways to assist retailers in merchandising in-store displays. Pantone numbers for colors within rug designs are included for easy reference by designers, retailers and their consumers. Complete selections highlight the extensive Resort, outdoor rug, collections as well as the Walt Disney Signature collections with graphics illustrating the sources of inspiration for the rugs found in Disney animation and theme park attractions.



"In response to our customers, we have created marketing materials that highlight our integrity of design and quality of construction while maintaining an attractive and moderate price structure," said Shabtai. A separate bound catalog is available for The Rug Market Kids collection of youth and family designs. Catalogs and pricing information are available by contacting a Rug Market America independent sales representative or The Rug Market America's new corporate offices in Culver City, Cal. at 310-841-0111. All items in The Rug Market America's catalog ship within 30 days or less.



For more information about The Rug Market America and its lines of interior and exterior rugs, contact: info@therugmarket.com or visit www.therugmarket.com.

Trends from the 2011 Outdoor Furnishings and Accessories Market

Outdoor Rules! The best and boldest in outdoor living products gathered earlier this month for the International Casual Furniture and Accessories Market at the Merchandise Mart in Chicago. 

The casual industry, which saw positive growth this year, was alive with positive and innovative vibes.  Buyers were shopping and manufacturers did not disappoint as evidenced by introductions exhibiting continued investment in design and innovation for which the industry has excelled.  

Multiple award winning, luxury aluminum furniture manufacturer, Pride Family Brands exhibited five new collections and show-stopping fire pit designs.  The collections included a bold contemporary tropically designed collection, Cannes that brought a fresh look to an aluminum rattan-like motif. 

Building upon the popularity of wrought aluminum collections, Lucerne, Milazzo and Centurion again had the showroom buzzing.  The "weathervane" finish beautifully complemented the classy fabric selections by the Pride design team.  The gathering trend was answered with Castelle Fire Pits, available in round or rectangular.  Each design incorporated cast aluminum tops to match Pride's  furnishing collections as well as the full array of hand painted over powder coat finishes.



A sampling of additional trending items of interest on display around the Mart...
- In addition to the Fire Pits from Pride, casual manufacturers turned on the head with designer fire tables from Seasonal Living to Black and Stone firetables

- Modern Elegance was on display in numerous showrooms and booths including Seasonal Living with Scandanavian inspired Sky - scoop style seating to ceramic accessories and Steve n James new deep seating and dining sets

- Slender seating was a trend in abundance - available in all constructions including wood designs from Oxford Garden and wicker and fabric designs from Upcountry Gardens.

- Licensing options continue to offer interest including such names as Panama Jack from Pelican Reef to Trek from Poly-wood

- Unique fabric furnishings from Lee's Uncovered upholstered outdoor furnishings to Seasonal Living's Nest collection of recycled fabric seating.

- Modern modular outdoor of interest included all weather yacht vinyl upholstered seating - from chaise lounge to rounds from Angie Thornbury designs by LaFete.

- A classic design element was introduced by MasterPiece Patio in its Stainglass designs incorporated into patio table tops.  Custom designs are possible in the triple paned construction.

Pride Family Brands Announces Manufacturer Representative Awards - Michael Urkowitz Named 2011 Sales Representative of the Year

The 2011 Pride Family Brands Manufacturer Representative Awards were recently announced in Chicago. Sales Representative of the Year was awarded to Michael Urkowitz. Members of the Pride sales team also were recognized for Summer Winds Brand Specialty Sales Representative of the Year, Most Improved Territory Award and Prospecting Award. 

Pride Family Brands, luxury casual furniture designer and manufacturer, recently acknowledged members of its sales representative force for superior achievements during the 2010-2011 sales year. The awards ceremony was held during the International Casual Furniture and Accessories Market in Chicago. The Sales Representative of the Year award was presented to Michael Urkowitz (pictured) of Michael Urkowitz Associates. The award recognized Michael's overall excellence in territory growth, sales growth, customer service and product knowledge. Urkowitz, who also received the prestigious award in 2008, is Pride Family Brands' patio specialty representative for the Mid Atlantic region including Eastern Pennsylvania, Southern New Jersey, Delaware, Maryland, Washington DC and Fairfax County Virginia. He has represented the product lines of Pride Family Brands since 2003.

The Specialty Sales Representative of the Year for the company's Summer Winds brand was presented to Steve Tunnicliffe who serves customers in the mid-west region including Indiana, Kentucky, Michigan, Ohio and Western Pennsylvania. Don Bennett and HC Haynes were awarded the Prospecting Award. Bennett - Haynes Associates represent Pride Family Brands in Arkansas, Louisiana, Texas, and Oklahoma. The Most Improved Territory award was presented to the sales representative in Illinois and Wisconsin, Doug Becht, of Jack Becht, Ltd.
"Each year with the presentation of these awards, we are proud to acknowledge the hard work and professionalism that is represented by these individuals as well as the entire Pride sales team," said Rory Rehmert, Vice President of Sales and Marketing for Pride Family Brands. "This had been a successful year for our entire company and we are once again proud of the accomplishments of our team as well as the overall quality manner in which they represent our company throughout the casual industry."
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.

Sylvia Henderson Promoted to Pride Family Brands' Director of Sales and Marketing

Award-winning casual furnishings designer and manufacturer, Pride Family Brands announces the promotion of Sylvia Henderson to Director of Sales and Marketing for the company's multi-brand product lines.

Hollywood, Fla. (Aug. 29, 2011) – Pride Family Brands is proud to announce the promotion of Sylvia Henderson to Director of Sales and Marketing. Henderson joined Pride Family Brands in 1998 and previously held the title of Marketing Manager.

"Sylvia is an amazing human with an unbelievable work ethic and always gets the job done and done well," said Jamie Lowsky, CEO of Pride Family Brands. "Sylvia travels throughout China to all the factories and can easily assimilate into any environment."

In 1998, Henderson was hired by Pride Family Brands as marketing assistant and worked directly with management to carry out all marketing functions, catalog production, advertising coordination and publicity efforts. Her hard work and the shouldering of additional responsibilities led to Sylvia being subsequently named Marketing Manager. In this position, she was responsible for all sales and marketing for the company's key accounts and mass retail partners. The post required Henderson to work directly with the President and CEO, Jamie Lowsky on all major customers. As Director of Sales and Marketing, she will continue to report to Jamie Lowsky.

"The relationship Sylvia has established with our vendors and our customers and the respect she has earned has made her a valuable member of our sales and marketing team," said Steve Lowsky, Executive Vice President, Pride Family Brands. "Her attention to detail and continuing ability to understand the needs of the clients and the company have led to this promotion."

As Director of Sales and Marketing, Henderson will be responsible for managing all sales and marketing functions for Pride Family Brands' Castelle, Prestige, and Summer Winds brands.

Prior to joining Pride Family Brands, Henderson served as an Intelligence Interrogator for the US Army. She currently resides in Ft. Lauderdale, Fla.

For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.
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