Archive for January 2012
Pride Family Brands Officially Launches YouTube Channel Featuring Videos To Educate, Inform and Spotlight Retail Partners
Pride Family Brands, designer and manufacturer of award winning cast aluminum casual furniture, announces the launch of its Pride Family Brands YouTube Channel at www.youtube.com/PrideFamilyBrands. The channel provides easy online access to product and profiles through a growing library of videos produced by or featuring Pride Family Brands.
“In less than three minutes, the Pride Channel can offer retailers, their sales personnel or their customers multiple opportunities to gain fresh information about our award-winning products as well as the latest insight from company and industry experts,” said Steve Lowsky, president, Pride Family Brands. “This electronic platform is the latest component in Pride’s strategy to better serve our customers utilizing online and new media.”
Pride Family Brands’ online marketing strategy also has included the launch of Pride social media sites on Facebook and Twitter, a company blog, Outdoors With Pride and electronic email marketing campaigns. Future plans include a blog by Jamie Sorcher, Pride Family Brands’ Resident Lifestyle Expert as well as a complete website redesign.
Sorcher, serving as host and spokesperson within several videos on the Pride channel, offers a casual yet informative perspective during product tours and interviews including casual retailers and company and industry experts.
To subscribe to the Pride Family Brands YouTube channel, individuals can visit www.youtube.com/pridefamilybrands and click on the “Subscribe” button. Comments and video topic suggestions are welcome and encouraged at the site.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.
Casual Living Seeking Grills and Barbecue Images For HPBE Expo
Casual Living is seeking high-resolution photography of grills and barbecue accessories that will be exhibited at the upcoming HPBExpo, March 1-3, in Atlanta. The deadline to submit images is Feb. 13.Along with each high-resolution image (300 dpi or higher, being at least 3x4 inches in size and saved in a .jpg or .tiff format), please include a 20-30 word description of the product along with your HPBExpo booth number and company contact information.
There are two ways to submit product images to us:
1. Upload to our FTP site.
Host: ftp://ftp2.sandowmedia.com
User ID: editcasualliving
Password: C@suall1ving
(the password is case-sensitive)
User ID: editcasualliving
Password: C@suall1ving
(the password is case-sensitive)
Important: You must create a folder with your company name in which to place your images and copy. Then, please send us an email to let us know you have uploaded your files.
2. Email to cledit@casualliving.com.
Important: Please include the name of your company and the words "HPBExpo" in the subject line of the email.Patio Living Concepts, Outdoor Lighting Designer and Manufacturer, Taps Laurie Rudd Public Relations and Marketing for Marketing Efforts
Outdoor lighting designer and domestic manufacturer, Patio Living Concepts, has named industry veteran Laurie Rudd’s North Carolina firm for marketing and promotional services.
Linn, MO - January 18, 2012 -- Patio Living Concepts has recently named Laurie Rudd Public Relations and Marketing to provide marketing and public relations services for it lines of decorative outdoor lighting and accessories. Headquartered in St. Albans, Mo, Patio Living Concepts will charge the Rudd firm with assisting and consulting the company regarding marketing efforts and brand enhancement through traditional and new media venues.
“We feel Laurie Rudd’s input, creativity and enthusiasm with regard to the outdoor category will be an asset to our overall marketing efforts,” said Dale Klaus, owner of Patio Living Concepts. “We believe the services her firm provides will enable us to raise the level of awareness of our product lines across the industry.”
Established in 2001, Patio Living Concepts designs and manufacturers in its Linn, MO facilities weatherproof portable outdoor lamps and accessories. Lamp designs span the full spectrum of design motifs including traditional and contemporary lamp posts, table lamps, floor lamps and woven lamps. The latest in LED lighting options recently have been introduced with string lighting for umbrellas and Garden Glo planter lighting. Remote control multi-color lighting debuted at the 2011 Casual Market. Outdoor accessories including umbrella bases and planters are also included in the company’s lines.
Laurie Rudd Public Relations and Marketing, located in Winterville, NC, has worked in building brands and creating national exposure for clients across the outdoor segment as well as the business and professional categories since 2007. As a free—lance writer, Rudd’s articles on outdoor living topics have been published in numerous consumer and trade publications.
For more information about Patio Living Concepts, contact 866-736-0796 www.patiolivingconcepts.com. For more information regarding Laurie Rudd Public Relations, contact 252-714-5377 or www.laurieruddpr.com.
Artistic firebowls by Artist John T. Unger generate thousands in revenue through sales of s’mores at Philadelphia’s Frankford Hall
Campfire cookouts come to the city as Philly beerhall puts the fun into functional art. The popular draw of a Big Bowl O’ Zen Sculptural Firebowl inspired the restaurant to order a second firebowl, subsidized by food sales.
Surprise success of snack sales could point the way to a new restaurant trend, announces firebowl sculptor, John T. Unger. Handcrafted firebowls from John T. Unger Studio are sparking increased food and beverage sales for Frankford Hall, a Philadelphia, PA, biergarten with a modern twist.
“My firebowls are popular with hotels and restaurants for their beauty and ambience as well as their functional warmth, durability and maintenance-free upkeep” said John T. Unger, owner of John T. Unger Studio, Mancelona, Mich. “By adding toasted treats to the menu, the folks at Frankford Hall have discovered a way to generate direct income from my firebowls. This model could readily become a trend for the food industry.”
Once the Big Bowl ‘O Zen was installed Root came upon an added benefit. He began selling the ingredients for a classic dessert, S’Mores at “a buck a pop.” The idea not only took off, but Frankford Hall began selling thousands of the s’mores. “We were seeing such tremendous draw for the s’mores, we decided to add a second firebowl,” said Root. Restaurant patrons enjoy the firebowls' warmth and social atmosphere while also creating a fun treat. The tradition and nostalgia of cooking over an open flame has almost universal appeal.
Functionality and sustainability have been core values of artist and sculptor John T. Unger’s work since he began in 1995. He believes art is most successful when it embodies the qualities of beauty, meaning and function. Today, Unger is a recognizable force in the art world as well as in the area of outdoor décor. Unger’s designs, individually crafted from recycled steel, have been embraced by restaurants, resorts and residential clientele in 50 states and 10 countries.
“When homeowners purchase my firebowls, they begin a legacy to be be passed down to future generations. I love being able to foster family traditions and togetherness,” said Unger. “Public installations in hotels or restaurants are also satisfying for me because thousands of people a year are able to see and enjoy my work. The ability of the artwork to generate additional revenues for hospitality venues is an exciting and attractive benefit.”
For more information about John T. Unger Studio and the line of firebowls, visit www.johntunger.com, call 231.584.2710 or follow on twitter@twitter.com/johntunger.
Palm Springs Rattan and Garden Classics Announces Plans to Expand Show Schedule With Addition of February 2012 Tupelo Furniture Market
For the first time, Palm Springs Rattan and Garden Classics will display its collections of wicker and rattan furnishings and decorative accessories for buyers at the February 2012 Tupelo Furniture Market.
As The Tupelo Furniture Market opens this February, Palm Springs Rattan and Garden Classics will be among the exhibitors adding this growing furniture market to their show schedule. Palm Springs Rattan and Garden Classics will debut its latest introductions in show space #6275 in the Tupelo Furniture Market’s Building 6. “During 2011, our company saw another year of record setting growth as our collections continued to resonate with customers,” said Tami Newton, Sales Manager, Palm Springs Rattan and Garden Classics. “We see the addition of this show as a way to further expand our market and reach buyers with whom we have not previously been exposed.”
Palm Springs Rattan and Garden Classics, a family owned and operated company, is a designer, manufacturer and importer of wicker and rattan furnishings. The Largo, Fla. based company has recently introduced its Island Way Living branded line of indoor-outdoor decorative accessories.
At the Tupelo Furniture Market, which encompasses 2 million square feet of exhibition space, Palm Springs Rattan will display casual furnishings and decorative accessories for interior and exterior use. “Palm Springs Rattan is recognized, not only as a resource for proven sellers, but also as a convenient one source for casual furnishings for indoors or out,” said Newton. “With the addition of our Island Way Living accessories line, we have expanded this “one source” approach for retailers and can now complete decorating the entire home for their end customer.”
Featured at the Tupelo market will be Palm Springs Rattan’s same price-no grade fabric choices including many selections from Sunbrella®, quick ship availability as well as its convenient after-hours, weekend and holiday customer service.
For more information about Palm Springs Rattan and Garden Classics, visit www.palmspringsrattan.com or contact Tami Newton at sales@palmspringsrattan.com.
