Archive for August 2012
Pride Family Brands Debuts Cast Craftsmanship With A Trio of Outdoor Dining Table Top Designs
Pride Family Brands, manufacturer of luxury outdoor furnishings, announces the addition of three handcrafted cast aluminum table tops from its award winning designers. The vintage-inspired Rosetta, the Dynasty and resort inspired, Sea Grass, will debut during the International Casual Furniture and Accessories Market in Chicago, Ill., September 20 – 23, 2012.
August 23, 2012 – Ft. Lauderdale, FL. - Pride Family Brands, the recipient of over 50 design patents, is known for its ground-breaking design excellence in luxury outdoor furnishings. For 2013, Pride’s award-winning designers will exhibit their desire to carry cast aluminum craftsmanship to its limits with their latest casual dining table tops including Rosetta, Dynasty and Sea Grass.
“There is tremendous opportunity for design expression with table tops,” said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, FL. “This year we are introducing three completely unique cast table tops. Each exhibits the versatility of our design team and their ongoing search for innovative looks for outdoor dining.”
The Rosetta cast table top is a part of Pride Family Brands’ vintage collection motifs. This table top incorporates a circular motif utilizing positive and negative intersecting elements to create an intricate open design.
To coordinate with multiple collections, the Dynasty table top embodies an intricate luxury cast design. Sculpted oversized swirls with open areas encircle the table top edges while the center features a carved-look solid design. This use of flowing and solid elements work to provide a versatile table top that coordinates with numerous seating choices.
Inspired by and for tropical settings, Sea Grass incorporates a linear bamboo motif with a twist. Rows of wrapped cane elements are grouped in blocks and then set into a perpendicular placement from the adjoining block. Each bamboo element is open to create a fresh motif that coordinates with all Resort Collections.
“Each new table top incorporates the use of solid spaces and open work within the casting design,” said Lowsky. “This mixing of elements gives each table top a unique look that also clearly shows Pride’s ongoing attention to detail.”
All cast aluminum furnishings including table tops receive Pride Family Brands’ signature four-stage powder-coat finishing for exterior durability as well as hand-applied antiquing. For 2013, three new finish colorations are being introduced including Granite, Moondust, and in the standard finishes, Rouge.
For more information about Pride Family Brands’ distinguished lines of casual furniture visit www.pridefamilybrands.comor contact 855-612-9800.
Outdoor Style Manufacturers Free Press in October Casual Living - Deadline 9.7.12!
You are invited to submit images and information on new products you would like
Casual Living to consider for coverage in our October issue. There is no charge, but
we must have all of the information outlined below, and you must be exhibiting at the
High Point Market, Oct. 13-18, for consideration. Please submit images and product
and company information no later than
Friday, Sept. 7. http://www.casualliving.com/file/14214-CL_Oct_Edit_Invite.pdf
Pride Family Brands, Outdoor Furnishing Designer-Manufacturer, Launches Website Upgrade with Expanded Retailer Design and Marketing Tools
Providing the latest technology in product design and customization imaging, Pride Family Brands announces the launch of its totally upgraded website. Included in the new online portal are enhanced design features from complete lifestyle furnishing layouts to outdoor room planning for use by casual retailers and consumers.
“With the vast majority of our business encompassing custom orders, the new design tools within the site enable customers to view the furnishings just as they will appear in a lifestyle setting,” said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. “Our new site not only offers customization within individual product images; but also offers an exclusive opportunity for entire rooms to be manipulated down to the complete collection details.”
The newly designed site’s easy to use customization tool enables for the manipulation of finish, fabrics and cushion treatments. The website redesign, which was coordinated by Pride Marketing team, also includes a custom room planning feature for retailer and consumer use. “Customers are able to fit pieces into their room plan and eliminate any concerns with regard to size and placement prior to placing the order,” said Lowsky.
Also debuting in the 2012 Pride Family Brands’ website is a new format for images and information of the company’s full line of furnishings including the new 2013 introductions. The site allows the visitor to get as in-depth as they choose with easy to navigate information divided into three sections; Discover, Design and Details.
For more information about Pride Family Brands’ distinguished lines of casual furniture visit www.pridefamilybrands.comor contact 954-735-9800.
Custom Luxury Umbrella Line Introduced for Spring 2013 by Pride Family Brands
For 2013, Pride Family Brands is the first casual furnishings manufacturer to introduce a line of luxury patio umbrellas that are available in two sizes and incorporate hundreds of custom design options.

Fort Lauderdale, Fla. - August 2, 2012 - Pride Family Brands, designer and manufacturer of award-winning casual furnishings, announces the introduction of a luxury custom umbrella line for 2013. The Castelle® Umbrellas are available in 9’ and 11’ models with complete customization capabilities of the pole color to any of the 20 furniture finishes and the fabric customization from the 93 fabric selections of the manufacturer’s upgraded fabric book.

“The addition of shade products to our line of luxury outdoor furnishings was a natural product progression to complete the overall outdoor room for our retail partners,” said Steve Lowsky, president, Pride Family Brands. “Pride excels in creating the ultimate in luxury casual products. With our umbrella line, we are able to provide consumers with shade products that can now be completely customized to coordinate with their furnishing selections.”
At the center of each umbrella is a 40 gauge aluminum pole designed to be finished per customer preference in any one of Pride’s 20 weather resistant custom finishes. The powder coating and custom finish is applied through Pride Family Brands’ signature four step finishing process.
Further customization is available using the 93 outdoor durable fabrics in Pride Family Brands’ fabric book selection. The double venting feature not only heightens wind durability; but also offers the design option of dual fabric construction for an even greater custom look.
“We are not only offering our retail partners complete design customization; but also the highest quality mechanical components,” said Lowsky. “Each umbrella is constructed with contract grade features exclusive to our products. These include strong ¾” solid fiberglass ribbing and a stainless steel pulley.”
For more information about Pride Family Brands’ Custom Luxury Umbrella Line and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.
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