Archive for February 2013
Palm Springs Rattan® To Debut 2013 Indoor and Outdoor Furnishing Introductions In High Point’s Showplace
Introductions from Palm Springs Rattan® include four all new collections and new design additions to eight existing collections. All will debut in Palm Springs Rattan’s Showplace showroom # 1539 during the High Point Market April 20thto 25th, 2013.
(Largo, FL, February 27, 2013) Palm Springs Rattan®, wholesale manufacturer and distributor of quality furnishings, announces the debut of its latest introductions for indoor and outdoor living in their showroom #1539 Showplace during the April 2013 High Point Market. Attendees to the market will get a first-hand look at four all-new collections including all-weather outdoor wicker as well as fresh interior casual furnishings. Numerous additions to current collections also will be introduced encompassing seating, table top designs, accessory lines as well as new colorations and finishes.
The depth of 2013 introductions is the result of Palm Springs Rattan’s desire to take a lead in capturing the mood and trends within the casual home furnishings category. "We have made a commitment to not only offer a complete solution for casual décor; but at the same time be responsive to trends and requests being made by our retail partners,” said Tami Newton, Sales Manager for Palm Springs Rattan®, Largo, Fla. "Year after year, our retailers look to us as a single source for interior and exterior casual products and we are happy to respond with a deep offering as this show will represent.” 
For the outdoor category, Palm Springs Rattan® debuts Bora Bora and Coquina Key Collections. Each includes seating as well as dining pieces. The design style for Bora Bora is more contemporary without taking away any comfort features standard in Palm Spring’s collections. Coquina Key delivers a fresh, open, all-weather weave available in driftwood and white sand frame colorations. Each collection is constructed of all-aluminum, fully welded frames with polyethylene wicker. In current popular outdoor collections, Empire, Cay Sal and Kokomo, new additions will debut as well as new designs and color selections in table tops, accessories and umbrellas. Andros and Panama are the two new indoor collections for 2013 from Palm Springs Rattan®. Andros boasts a cottage look and includes seating, dining and occasional pieces. Panama incorporates wood tops
across the entire collection that includes seating and dining. Previous interior introduction, Bimini, will debut new pieces as well as the popular Coastal Cottage will be presented with a new java finish as well as an addition of fully upholstered headboards stocked in twin and queen.
For more information about Palm Springs Rattan®, visit www.palmspringsrattan.com or contact Tami Newton at sales@palmspringsrattan.com.
Color Forecaster, Pantone says Emerald Green is the color of the year for 2013. Mrs. Pegg's is always thinking "Green!" Year after year, "Green" -conscious folks show their concern for the environment and eliminating energy waste! We salute our "green" friends! True Gems! See the Pantone color forecast! http://www.pantone.com/pages/fcr.aspx?pg=21006&ca=4POLY-WOOD, Inc. Announces Expansion of Trex Outdoor Furniture® Line With New Introductions and Website Redesign
POLY-WOOD, Inc., manufacturer and distributor of Trex Outdoor Furniture® announces the expansion of the sustainable casual furniture brand with the addition of a new contemporary furniture collection and the launch of a redesigned website. Crafted of the company’s signature recycled lumber, POLYWOOD®, the new Surf City collection will offer contemporary styling with a mixed lumber and metal design.
Focusing on the trade marketplace, the website redesign will further promote the Trex® brand to the outdoor living category and include product information and dealer inquiry functions.
“As the leader in recycled plastic lumber outdoor furniture, POLY-WOOD is proud of its association with the Trex® brand. With the expansion of the line and updates to our marketing tools, we are able to further enhance the brand’s position across the outdoor segment,” said Doug Rassi, president, POLY-WOOD, Inc., Syracuse, Ind. “Our focus in the website redesign is on continuing to build awareness for the Trex® story while illustrating the many unique product features as well as a depth of styles and collections in the line.” Since 2010, POLY-WOOD, Inc. has been the manufacturer and distributor of Trex Outdoor Furniture® and has established retail partnerships nationwide for the brand across specialty outdoor and furnishing retailers. Manufactured in the USA, the earth-friendly furniture is constructed of solid POLYWOOD® recycled lumber made from over 90 percent recycled content including such post-consumer materials as plastic milk jugs and laundry detergent bottles.
With the addition of the new Surf City Collection, the Trex Outdoor Furniture® line has grown to include five collections including the Cape Cod, Yacht Club, Rockport and the Monterey Bay. “The new Surf City delivers sophistication with a contemporary flair through the combination of aluminum frames and our durable HDPE lumber slats,” said Rassi. “The collection includes seating and dining units and rounds out the total Trex Outdoor Furniture® offering that also includes traditional, folding and cushioned furniture options.” The website redesign was a collaborative effort by the marketing firm, The Image Group, Syracuse, Ind. and POLY-Wood, Inc.’s internal IT division. The site will now function to provide retailers and their consumers with detailed product and brand information, warranty, F.A.Q. and a dealer locator. “POLY-WOOD is committed to building upon the Trex® association and this digital redesign is a part of our overall marketing plan to create a dynamic sales and information platform,” said Doug Hertel, marketing division manager, Poly-Wood, Inc.
For more information about Trex Outdoor Furniture® and POLYWOODTM, plastic lumber outdoor furnishing lines, visit www.trexoutdoorfurniture.comor www.polywoodinc.com.
Pride Family Brands Announces Completion of Move to Chicago Mart 15th Floor and Acknowledges Ongoing Merchandising Efforts of Casual Retailers
Ft. Lauderdale, Fla. (February 14, 2013) – Pride Family Brands, current two-time winner of the Manufacturer of the Year for Luxury Aluminum Casual Furnishings, announces the recent completion of its relocation to the 15th floor of Chicago’s Merchandise Mart. The move was precipitated by the Mart’s reconfiguration of the casual furnishings floors in an effort to better accommodate outdoor furnishings buyers. Previously located on the 17th floor, Pride Family Brands’ new showroom, located in #1576, encompasses over 11,000 square feet of show-space for the company’s luxury cast aluminum furnishings and accessories.
“Pride Family Brands is happy to have the relocation project completed and to be in our new home on the 15th floor,” said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. “A project like this gives us renewed respect for the merchandising efforts and challenges that our retail partners undertake on a continual basis.”
“As our showroom is merchandised and rolled out for a total of only two weeks each year, we fully recognize what our retail partners go through to have showrooms that they manage 24/7/365,” said Lowsky. “With this move, we also gained insight into the ‘retail is detail’ thinking and how our retailers deserve a lot of credit for maintaining showrooms of the level they do. Their efforts to continuously present the luxury outdoor living story that benefits all is appreciated.”
Pride Family Brands’ permanent showroom within the Chicago Merchandise Mart is open to outdoor furnishings retailers during the industry’s Preview Market that will take place July 16 to 18, 2013 and during the International Casual Furniture and Accessories Market, September 17 to 20, 2013. The showroom is also open by appointment to designers throughout the year.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.comor contact 855.612.9800.
Treasure Garden Announces Appointment of PR Firm, Laurie Rudd Public Relations and Marketing
Award-winning shade manufacturer, Treasure Garden, has named industry veteran, Laurie Rudd, and her North Carolina firm to consult and coordinate marketing communication and promotional efforts.
Baldwin Park, Calif. -- Treasure Garden, award-winning manufacturer of luxury outdoor shade products, announces that it has retained Laurie Rudd of Laurie Rudd Public Relations and Marketing to aid in its public relations efforts through traditional and new media venues.
Rudd will be charged with assisting in the creation of publicity strategies to further market the company’s Treasure Garden and Shademaker brands. “We feel Laurie Rudd’s input and enthusiasm with regard to this industry will be an asset to our marketing team and we look forward to working with her, said Jeff B. Dorough, vice president, sales and marketing, Treasure Garden, Baldwin Park, Calif. “We look to the association to raise the level of awareness of our products and our story to not only the outdoor industry; but to consumers as well.”
Since 1984, Treasure Garden has manufactured the widest selection of shade products in the world and has been a multiple winner of the Manufacturer of the Year for Shade Products by the retail membership of the ICFA (International Casual Furnishings Association). For over a decade, the Shademaker division has offered contract and commercial grade shade products for restaurants, resorts and hospitality facilities worldwide.
Laurie Rudd Public Relations and Marketing, located in Winterville, NC, has worked in building brands and creating national exposure for clients across the outdoor segment as well as the business and professional categories since 2007. As a free—lance writer, Rudd’s articles on outdoor living topics have been published in numerous consumer and trade publications.
For more information about Treasure Garden, contact 888.821.8868. www.treasuregarden.com. For more information regarding Laurie Rudd Public Relations and Marketing, contact 252-714-5377 or www.laurieruddpr.com.
