Archive for April 2013
Pride Family Brands Engages Hollywood, Fla. Based Angstrom Graphics for Advertising and Branding Services
Angstrom Graphics of Hollywood, Fla. has been tapped by Pride Family Brands for creative services including advertising design, catalog photography and brand campaign development.
Fort Lauderdale, Fl. - April 29, 2013 - Pride Family Brands announces that Angstrom Graphics of Hollywood, Fla. has been engaged to provide creative services for the current two-time winner of the Manufacturer of the Year for Luxury Aluminum Casual Furnishings. Angstrom Graphics, under the direction of David Angstrom, is a full service graphics solution provider that utilizes the latest in creative and digital technologies.
“We feel the Angstrom Graphics group offers the desired creative expertise to maximize the impact of our marketing materials and overall brand messaging,” said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. “We look to the association to enhance the visual promotion of our products and our company with their creative direction. All is designed to ultimately benefit our retail partners as they market our products to consumers.”
Angstrom Graphics will be charged with the creation of advertising designs for Pride Family Brands’ co-sponsored consumer advertising campaign as well as photography for marketing materials and brand campaign development. A multiple-generation owned firm located in Hollywood, Fl., Angstrom is recognized for providing creative and printing services to trade and consumer focused clients including AmericasMart and Avon.
“We are excited to become a part of the marketing team for Pride Family Brands and incorporate our experience in delivering creative solutions to highlight their products within the casual furnishings industry as well as the consumer marketplace,” said David Angstrom, Angstrom Graphics, Hollywood, Fl. “Our team looks forward to adding a fresh point of view to photography and ad design while continuing to build upon and acknowledge the position held by this award winning manufacturer and its brands.”
For more information about Pride Family Brands’ distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.
The Rug Market America Debuts Collections Highlighting Trending Themes from Vogue to Nautical to Contemporary Vintage at the 2013 Spring High Point Market
The Rug Market America, contemporary interior and exterior rug designer and manufacturer, announces the debut during the Spring 2013 High Point Market of collections capturing trends in fashion and today’s living styles. Within the over 100 new introductions from the Ecconox line, designs include color blocked oversized checks, sailing motifs and vintage inspired graphics. A direct mail campaign of a series of individually themed postcards will be used within the pre-show marketing for the collections’ debut.
“The design philosophy of the Rug Market America has always been fashion oriented and is a perfect fit for the Fashion theme being created for this spring’s High Point Market,” said Mike Shabtai, founder and owner of The Rug Market America. “We are proud of the work our designers have done to deliver multiple collections with such topical, trend setting and inspired direction. We are confident that, once again, our retailers and those new to our collections will not be disappointed.”
The Vogue Collection incorporates strong color blocked checker rug design in multiple colors and check sizes for a retro fashion look. Ropes and sails are among the designs that will fill floor coverings in the Nautical collection. The red, white and blue palette creates an Americana appeal to this fashion statement. The Contemporary Vintage Collection is designed for homeowners looking for a rug design that infuses vintage designs for environments with a contemporary and eclectic narrative.
For more information about The Rug Market America, and their lines of interior and exterior rugs, contact: info@therugmarket.comor visit therugmarket.com.
Pride Family Brands Launches Co-Sponsored Consumer Advertising Campaign Showcasing Retailer Partnering Efforts for 2013
Pride Family Brands, current two-time winner of the Manufacturer of the Year for Luxury Aluminum Casual Furnishings, announces the 2013 launch of a co-sponsored consumer advertising campaign. This marketing program is being undertaken in an effort to promote the Castelle brand and assist retail partners in regional promotion to the consumer marketplace. Pride Family Brands is utilizing Sandow Media’s Luxe Magazine for the initial launch of the program.
“Pride Family Brands has long placed considerable emphasis on the design, production and marketing of our luxury products as evidenced with our numerous awards and recognition,” said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. “Future efforts within our marketing paradigm include additional brand promotion on the corporate level as well as in conjunction with our retailers.” Over the past year, Pride Family Brands also has launched retailer focused marketing tools to engage consumers throughout the product selection and sales process. This included a high level upgrade to the Pride Family Brands website to allow better interaction between consumers and retailers. The campaign, which will launch within Spring and Summer editions, will feature a series of full page advertisements running regionally in the high-end shelter publication, Luxe Magazine. Targeted markets include Southern Florida, Arizona, Houston, Dallas, New York, New Jersey, and Connecticut. The campaign will feature the Castelle brand with cooperative participation from retailers in the selected markets. The campaign, entitled “Luxury Outdoor Living,” will focus on Pride’s luxury products and provide full location and contact information for each of the participating retailers. The program is open to all qualifying Castelle specialty retailers.
“We are committed to promoting our luxury outdoor living message and Castelle as the premier brand,” said Lowsky. “This campaign gives us the opportunity to enhance these efforts and partner with local retailers to continue this messaging at the consumer level.” Future plans for the program include expansion into additional advertising venues and markets.
For more information about Pride Family Brands’ consumer advertising program or their distinguished lines of casual furniture visit www.pridefamilybrands.comor contact 855.612.9800.
