Archive for August 2013
Pride Family Brands Redesigns Spanish Bay Collection for 2014 Debut with Advanced Design Elements
The all new Spanish Bay Collection will debut within the 2014 introductions from Pride Family Brands with redesigned and intricately patterned woven aluminum seat backs and arms, dual seat cushioning and coordinating cast aluminum button seat back tufting. A popular collection, Spanish Bay holds enhanced luxury features that draw inspiration from classic styling.
“With the artistry and true craftsmanship that is found across all pieces in the new Spanish Bay Collection, retailers are recognizing again the beauty and unique design features it delivers,” said Steve Lowsky, president, Pride Family Brands. “With the redesign, Spanish Bay is able to showcase the expert work of our skilled artisans in cast and woven aluminum and cushion tailoring.” The Spanish Bay Collection includes deep seating and dining with a unique multiple seat cushion design for extra comfort and support. All cushions are tailored for a perfect fit within the chair design. On all seating, the sides and backs are crafted of multi-size aluminum strips interwoven to create a dimensional diamond pattern. Matching cast aluminum buttons accent each back cushion.
The Spanish Bay collection, as well as the entire slate of new introductions from Pride Family Brands received a positive response from retailers following the recent Casual Preview Market.
“For Arizona, we love the scale and the detail in the woven back and sides found in Spanish Bay,” said Chad Scheinerman, CEO, Today’s Patio, Scottsdale, Az.. “We think it will be a collection that will set itself apart from everything else on our floor.” Scheinerman also noted with regard to Pride’s new showroom and marketing materials, “As always, I was impressed how Pride Family Brands is prepared with all their new collections and sales materials. We know when we enter their showroom, that we are seeing final product and are able to begin making decisions prior to leaving the market.”
The Spanish Bay Collection will debut within Pride Family Brands’ new showroom #1576 at the Chicago, Ill. Merchandise Mart during the International Casual Furniture and Accessories Market being held September 17-20, 2013.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800
Pride Family Brands Reports Strong Preview Market Retailer Response To Collections and Marketing Support
Pride Family Brands announces a strong retailer reaction to its 2014 collections and marketing programs at the conclusion of the recent Casual Furnishings Preview Market. Within its newly opened showroom on the 15th floor of the Chicago Merchandise Mart, Pride Family Brands hosted a record number of casual furnishings retailers that collectively provided positive feedback to products, programs and individual outdoor trends presented during the three day market.
"A great deal of time, energy and hard work over the past year has gone into creating the products for the markets and when our efforts are met with such positive response as was the case at the Preview Market, it is gratifying to everyone in our organization,” Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. “Meeting design as well as marketing demands of our retailers is our primary goal as they are the reason for all we do from product development to quality construction and customer service.”Standouts recognized within the new product introductions included the English Garden Collection that represents the overall craftsmanship of intricate casting and woven aluminum for which Pride has become known. Within the collection’s deep seating units, retailers responded positively to the focus on all curved seating and the all-crescent sofa and love seat selections. The Dumont Collection also received high marks for its integrated design with contemporary and vintage elements. Retailers acknowledged the luxury appeal of the Pride collections and responded to the variety of looks on display this market.
"This year, as with every year, Pride had really unique designs that work,” said Garrett Wallace, merchandising manager, Yard Art Patio and Fireplace, Dallas-Ft. Worth, Texas. “We really liked English Garden at this show. We have seen this Victorian style design in indoor, but this is the first time we have found a true representation of this style for outdoor.” Wallace also was impressed with the new Chateau Collection as well as the new embroidered pillows. He also notes continued appreciation of Pride’s attention to detail. “The cast buttons, although introduced last year, continue to provide added value and enhance the overall look of the furniture.”
Visitors to the Pride showroom were met with five complete collections and nearly 100 individual new items from furnishings to accessories. “Those retailers that took advantage of the Preview Market will be ahead of the game,” Lowsky said. All introductions were conceived, developed and constructed over a year-long process that began following the 2012 Casual Market in order to be on display for retailers ready to begin making selections.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.
